What is the best way to add a "tag" in HubSpot to a contact?

Here is an example of the situation: a user wants to make sure that customers who are getting a loan for a private home build and customers who get a loan for a commercial build, are segmented appropriately. So, technically their client lifecycle status will be "customer" but they need to know which customers are tagged as private or commercial.


Answer: A custom property is the best way to accomplish a “tag” type of object in HubSpot.