How do I add the "live chat" feature on my website with HubSpot? What are the best practices for the setup and usage?

It will always depends on your use case, but best practice will be to start with a bot to ask the qualifying questions and then re-route this to the appropriate person on the team. If your team is small, there’s not a need for this. Also, it is always good to add a CSAT survey after the live chat. This will help you to collect feedback immediately after the customer’s chat ends

1. How to create a live chat in HubSpot.
2. How to create a chatbot in HubSpot (which can give you multiple options and automate processes when you are not online here).
3. How to go deeper in bot automations